Mobile marketing is an online marketing technique in which we try to reach a specific audience on their smartphones, tablets, or other related devices through websites, E mails, SMS, social media or mobile applications. According to recent reports, 40% of user’s internet time is spent on mobile devices and is likely to grow, therefore ignoring mobile marketing is a bad idea.
1. Mobile marketing is the future-
People are using their smartphones more than ever. According to recent IDC research, people are spending on an average 195 minutes per day using their smartphone. Due to this, marketers are able to reach customers 24/7. Mobile marketing has unlocked powerful opportunities for marketers on a scale never seen before. You can market your product or service like never before.
2.Mobile Marketing has a wider audience base-
It is a fact that some people don’t user their laptops or desktops any more. They have shifted to mobile exclusively. Therefore there is a possibility that if you aren’t marketing on mobile, you’re not reaching these type of customers at all.
3.Mobile friendly sites rank higher-
Google now ranks mobile-optimized sites higher than non-optimized site. This is according to the recent google algorithm.
4.Mobile advertising spend will overtake desktop-
Mobile web traffic surpasses that of desktop, globally. Major companies realize what this means for their ad spend. It is predicted by experts that desktop ad spend will be around $25 billion in the next few years, while mobile will make up the major 72% stake of total spend by 2019.
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