Online Reputation management (ORM) refers to controlling an individual’s or group’s reputation online. If somebody writes something negative about you online, it can put you at a serious disadvantage over the long term. ORM techniques and strategies ensure that people find the positives when they look for you on the Internet or at least it balances the negatives with positives.
What if your product/service gets too much criticism?
What if your employees are not that active on social media?
What if your competitors take advantage of this?
To tackle all these things it is very important to understand Online reputation management techniques, without which it can be very tough to maintain a good reputation online.
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